LAW FIRM MARKETING SUMMIT 2024

The theme for the 2024 Law Firm Marketing Summit is: In Marketing We Trust - Building Confidence and Belief in Your Team. This reflects the need for marketing leaders and their teams to be trusted by their colleagues across the firm. They must be trusted to deliver on their strategy, understand and influence partners and other stakeholders, and innovate.

Join senior marketing, business development and communications professionals at the Law Firm Marketing Summit for a day packed full of keynote presentations, panel discussions, breakout sessions and networking opportunities. This year’s conference is taking place on 15 October at RSA House, just off the Strand in Central London, home to the Royal Society for the Encouragement of Arts, Manufactures and Commerce.

Keynotes

• Highlights will include a case study on law firm rebranding, led by conference chair Alessandra Almeida Jones, Global Chief Marketing Officer at BCLP, and a keynote speech on the science of trust building by leading consultant Stefan Grafe, CEO of TrustLogic and mext consulting.
• The law firm leader’s perspective will be provided by Shane Gleghorn, UK Managing Partner and Global Co-Chair, Taylor Wessing, in a keynote interview with Mike Beswick, Taylor Wessing’s BD, Marketing and Communications Director.

AI

• Underlining the opportunities for marketing teams to innovate, Michael Idinopulos, Co-Founder of marketing AI tech start-up MyMai and Margarida Saragoca, Business & Knowledge Director, Vieira de Almeida & Associados, will explore, with the benefit of live demos, how generative AI can transform copywriting, client outreach, pitch creation and other core marketing/BD activities.

Other key topics and speakers

• Nurturing resilient multi-generational teams, with Tina Gandesha, Director of Business Development, Marketing & Communications UK, Baker McKenzie
• Sector Positioning with Anand Jeyaram, Director, Global Clients & Industries, White & Case, and John Babtie, Global Head of Sectors & Clients, Freshfields Bruckhaus Deringer
• Diversity, Equity and Inclusion break out with Nina Goswami, Head of Inclusion UK, Clifford Chance, and Reign Lee, Head of Strategy, Van Bael & Bellis
• Legal Directories Q&A – hosted by Kidd Aitken and with Crystal Lo, Senior Business Development Manager, Strategic Projects, Herbert Smith Freehills
• Running Small Teams Roundtable with Silvia Van den Bruel, Marketing & BD Director, Hausfeld