LAW FIRM MARKETING SUMMIT 2024

The theme for the 2024 Law Firm Marketing Summit was: In Marketing We Trust – Building Confidence and Belief in Your Team. This reflected the need for marketing leaders and their teams to be trusted by their colleagues across the firm, to deliver on their strategy, influence stakeholders, and innovate.

Senior marketing, business development, and communications professionals gathered at the Law Firm Marketing Summit for a day packed with keynote presentations, panel discussions, breakout sessions, and networking opportunities. The event took place on 15 October at RSA House in Central London.

Keynotes included a law firm rebranding case study led by Alessandra Almeida Jones, and a speech on trust building by Stefan Grafe. Shane Gleghorn offered the law firm leader’s perspective in a keynote interview with Mike Beswick.

Michael Idinopulos and Margarida Saragoca demonstrated how generative AI could transform core marketing and BD activities.

Other key topics and speakers included

• Nurturing resilient multi-generational teams, with Tina Gandesha, Director of Business Development, Marketing & Communications UK, Baker McKenzie
• Sector Positioning with Anand Jeyaram, Director, Global Clients & Industries, White & Case, and John Babtie, Global Head of Sectors & Clients, Freshfields Bruckhaus Deringer
• Diversity, Equity and Inclusion break out with Nina Goswami, Head of Inclusion UK, Clifford Chance, and Reign Lee, Head of Strategy, Van Bael & Bellis
• Legal Directories Q&A – hosted by Kidd Aitken and with Crystal Lo, Senior Business Development Manager, Strategic Projects, Herbert Smith Freehills
• Running Small Teams Roundtable with Silvia Van den Bruel, Marketing & BD Director, Hausfeld