Margarida Saragoca, serves as the Business & Knowledge Director at Vieira de Almeida & Associados (VdA), an international firm with presence in 7 jurisdictions and that has been recognized multiple times by the Financial Times as the Most Innovative Law Firm in continental Europe. She brings over 30 years of experience to the legal market. After graduating in law from the Faculty of Law of the Portuguese Catholic University in Lisbon, Portugal, she earned an LLM degree at the College of Europe in Bruges, Belgium, and went on to obtain her Masters degree in Law Firm Management from The George Washington University in Washington, D.C., USA. At VdA, Margarida oversees six major business units: Client Value, New Frontier Business, Knowledge Management, Knowledge Integration, Practice & Business Analytics, and Quality & Innovation. She is a member of both the Executive Committee and the Innovation Forum at the firm. Over the past few years, she has been a speaker on pricing and innovation topics at international events. Notably, she was invited to participate in the Law Firm Marketing Summit, to deliver a masterclass at Harvard Law School, and to lead a training session for the Association of Legal Administrators (ALA), as well as speak at the 11th Annual European & Global Pricing Conference hosted by the Professional Pricing Society (PPS).