This panel will examine how effective internal collaboration and strategic alignment across key business functions (such as Business Development, Marketing and Communications, Human Resources and Finance) are essential elements to driving a firm’s success.

Topics will cover:

Why key priority areas for firms such as client acquisition, client development, client satisfaction, team productivity, financial results, marketing initiatives, individual performance, practice performance, firm culture and internal engagement benefit from BD and Marketing team insight
How BD and Marketing teams can and should be empowered to contribute to strategic business planning initiatives
How BD and Marketing teams can help to drive initiatives and projects that ultimately improve profitability and competitiveness

Panel Moderator: Reign Lee, Partner, Keystone Law

Amelia Stirling, Chief Markets Officer, Burges Salmon

Helen Sheeran, Managing Director, Group Finance, A&O Shearman

Rachel Reid, COO, Shoosmiths

Law firm Marketing Summit

14th October 2025