For over 25 years, Vikki has advised boutique and mid-size law firms on how to grow strategically and strengthen their reputations. As founder of Legal Linchpin, she is recognised for her ability to combine deep legal sector insight with an instinct for innovation, helping firms stand out through clear positioning, structured client development, and a shift towards a culture of proactive business development. Vikki’s perspective is shaped by senior in-house experience as Head of Marketing at leading law firms, as well as consultancy and coaching work with firms across the UK and internationally. This blend of inside knowledge and external viewpoint enables her to understand the realities, pressures, and opportunities facing today’s legal marketing and BD leaders.

More recently, Vikki has focused on helping law firms introduce AI into their marketing and business development, not as a complete technical solution, but as a supporting, safe, and immediately actionable tool. Her AI Literacy training sessions for law firm leaders and marketers are known for being practical, jargon-free, and tailored to the realities of stretched legal teams.