Marketing strategy and application in law firms has never been as important as it is today. More than ever the marketing and business development functions in law firms are under scrutiny to deliver measurable returns on significant investment in these departments and personnel.
The Summit will be attended by more than 100 marketing professionals, senior business management and partners drawn from Europe’s leading law firms.
These senior professionals – aided by a strong list of speakers and thought leaders from professional services marketing and the wider world of business and industry – will be discussing the trends and challenges their marketing teams and senior colleagues in the firms face. From ROI to Social, Change Management to Innovation the Summit will be examining successes, failures and what the future holds.
