Peter Byre is marketing technology leader specialising in the professional services sector. Peter has nearly 20 years’ experience helping firms who want to take advantage of powerful new marketing technologies. He founded Digital Whiskey, a marketing communications consultancy when he realised that new technology was treated as the goal, and not a means to an end.
Now he spends his time helping firms apply the rigour and creativity showcased by other industries to the high value audiences of professional services firms.
