Michael Millar is managing editor of Hogan Lovells Engage, a digital content hub created to boost the firm’s brand and drive revenue. His previous roles cover global content and corporate comms jobs, political lobbying, and journalism with the BBC and Reuters. The Engage platform works on the principles of ‘mass personalisation’, meaning every registered user enjoys a bespoke experience, receiving content they actually want, in formats they want, when they want. It also enables colleagues to create, publish and share their insight more effectively, meaning less effort on their part and better ROI. Engage is currently shortlisted for an FT Innovative Lawyers Award.