Deborah Farone has had the unique opportunity to play a role in developing the best practices in professional services marketing by working with some of the most respected and demanding professionals in the world. Over the past two decades, she has carved out a niche by distinguishing herself as the chief marketing officer of two of the country’s most prestigious law firms, Cravath Swaine & Moore LLP and Debevoise & Plimpton LLP. Prior to entering legal marketing, Deborah honed her management skills by working at Towers Perrin (now Willis Towers Watson), a global management consulting firm.
Deborah is the author of the best-selling legal marketing book, “Best Practices: Marketing and Business Development for Law Firms” (PLI 2019), a book based on more than 60 interviews with leading law firm leaders and marketers, general counsel, and innovators in the profession. Heidi K. Gardner, PhD, of Harvard Law School’s Center on the Legal Profession, has called Deborah “the leading expert in law firm marketing. Not only has she studied this complex topic from the peak of the legal profession, her research into what works and what doesn’t is priceless for anyone interested in growing their business.” Her firm, Farone Advisors LLC, focuses on helping law and consulting firms, technology companies and individuals with strategic planning, marketing strategy, and marketing training. Deborah often presents at law firm retreats and workshops, as well as to general counsel and inhouse legal departments. She has also been involved in the academic and management consulting arena and has spoken at University of Pennsylvania Carey School of Law, Cornell Law School, Fordham Law School and McKinsey & Company. Deborah previously served as an adjunct Assistant Professor on the faculty of New York University where she developed and taught several marketing courses.