A recognized trailblazer in the field of legal marketing, Barbara was the first to introduce and launch a marketing department within a law firm in Italy.
As Head of the Marketing and BD team at Gianni & Origoni, a leading international firm with 11 offices and 430 lawyers, she is responsible for the firm’s marketing and strategic business development efforts worldwide and she has pioneered several communication initiatives.
With over 25 years of experience, which includes her prior work for leading Italian businesses and financial institutions, and with several awards under her belt, she is often called upon to represent and speak on the topic of legal marketing.
