Based in Manchester, James is Marketing & Business Development Director at Marks & Clerk, where he leads client engagement, brand and growth strategy. He attends UK Board meetings and is a member of the firm's AI Committee. James has over 20 years' experience in legal marketing, including roles in London and Hong Kong. He has launched the firm's CRM platform, embedded AI into his team's ways of working and is improving how the firm is found online and in AI-powered search through SEO and GEO. James is an advocate for using client feedback and data to drive growth at the firm.