Barbara Koenen-Geerdink is a seasoned business development and marketing leader with experience in international and regional law firms, including as CMO of the largest firm in the Middle East. She is co-founder of BOOST, a community for law firm BD and marketing professionals, and works with Nexl to help firms across EMEA transform how they grow and manage client relationships. Barbara is passionate about elevating the business of law and positioning the BD and marketing function as a strategic driver of growth, reflecting BOOST’s mission to strengthen and future-proof the profession.