15:00 Session 3
What is gamification?
What are the benefits?
How can we use gamification to engage clients, motivate partners and develop future strategies?
Where does it fit into our marketing and BD plans?
Gamification means applying game mechanics and design techniques to motivate people to pursue certain goals. Properly developed this can form an ideal concept to communicate a firm’s strategic priorities to both clients and staff. Very often clients and lawyers have wildly differing opinions about what is relevant in terms of strategic priorities and value perceptions and this is where gamification comes into its own. With effective implementation flexible solutions allowing room for variations of opinions can be developed. The firm is then better placed to take clients’ needs and wishes into account when developing future strategies.)
Heikki Ilvessalo, Development Director, Castren & Snellman