Agenda 2023

This is a working agenda and subject to change.

10 October 2023, London

Agility in a Disrupted World

09.00

Welcome and Chair’s Opening Remarks

Alessandra Almeida Jones, Global Director of Marketing and Communications, Bryan Cave Leighton Paisner

09.15

Keynote Address – The Changing Legal Landscape

Lisa Hart Shepherd will set the scene by exploring the latest trends in the legal market, including the impact of digitalisation, ESG, hybrid working models and rising geopolitical tensions.

Lisa Hart Shepherd, Chief Executive Officer, Lamp House Strategy

09.45

Panel Discussion: Dealing with Disruption

This panel of law firm leaders and senior marketing executives will draw on the keynote and the findings of a survey of practitioners to ask how marketers are adapting to a fast- changing and disrupted environment. What are the key challenges and opportunities? What should teams be doing now to position themselves for future success?

Moderator: Reign Lee, Head of Strategy, Van Bael & Bellis

Florence Brocklesby, Founder, Bellevue Law

Katherine Atkinson, Senior BD and Marketing Manager, McGuireWoods

Nigel Clark, CEO, Nexa Law

10.15

Coffee Break

10.45

The Law Firm Leader’s Perspective: Keynote Interview with Lisa Mayhew

As managing partner of Berwin Leighton Paisner, Lisa Mayhew was the architect of its merger with Bryan Cave to form Bryan Cave Leighton Paisner (BCLP) in April 2018. Since then, she has been global co-chair. One of only a few women in the legal industry at the helm of a major global law firm, Lisa has led on substantive performance improvements, business transformation, and the consolidation and operationalisation of BCLP’s international platform. In this keynote interview, she will explore the role of marketing and BD professionals in aiding post-merger integration and success.

Lisa Mayhew, Co-Chair, Bryan Cave Leighton Paisner

Alessandra Almeida Jones, Global Director of Marketing and Communications, Bryan Cave Leighton Paisner

11.15

Panel Discussion: Thought Leadership in Action – A Professional Services Marketing Dialogue

Hosted by Source

Truly great thought leadership cuts through the noise and grabs the attention of busy professionals. How? That’s a question law firms have spent decades trying to crack. This session will ask how law firms and other professional services firms are meeting this challenge head on and explore that most pertinent of questions: how to win work.

Moderator: Paul English, Director of Marketing Advisory, Source

Ashley Nicholls, Marketing & BD Consultant, The Recruitment Site

Emma Bridge, Director of Business Development, EMEA, Latham & Watkins

11.45

Panel: Technology in Action – How Tech Can Reshape Marketing and BD

Hosted by Intapp

This panel will explore how technology can drive BD and marketing functions forward. While the emergence of generative AI has caught the imagination of the legal profession, attention has been focused on its impact on the delivery of legal services. What of marketing and BD? What are the threats and opportunities posed by this fast-developing technology? How can teams make a compelling business case to invest in it when resources are scarce? Is the legaltech market already developing new products that can be directly applied to the function? Looking beyond generative AI, in what other key areas does digitalisation present teams with opportunities to gain a competitive edge through effective deployment of technology?

Moderator: Andrea Miskolczi, Europe Director of Innovation, Dentons

Jamie Wallis, Head of Marketing & BD, Law& , DLA Piper

Gemma Prescott, Practice Group Leader for Marketing and Business Development, Intapp

Jaime Askew, Associate Director, Marketing Technology, White & Case

12.30

Lunch hosted by LexisNexis

13.30

Crisis Management Workshop

Hosted by Byfield

Brands carefully burnished over many years are increasingly at risk from the impact of an unexpected crisis given the power of social media and the pressure on law firms to live by their stated values, not least from their own workforce. Michael Evans, joint managing director of Byfield, will explore current and emerging reputational threats with a panel of experts. This will be followed by smaller-group workshops in which delegates will explore how to tackle different types of crises as they unfold. Threats under scrutiny will include ESG/greenwashing, major conduct issues and a serious cyber incident/data breach.

Moderator: Michael Evans, Joint Managing Director, Byfield Reputation Counsel
Jonathan Ames, Legal Editor, The Times
Daniela Conte, Global Director of Brand, Gibson Dunn
Vanessa Montero, Global Head of Brand & Communications, Hogan Lovells

14.30

Q&A Session – How to Maximise Your Chances of a Legal Directories Ranking or Award Win

Hosted by Kidd Aitken

In this interactive session, former Chambers & Partners editor Jacob Aitken and experienced directories specialist Kate Ledigo, together with Crystal Lo, will help you make your directory and awards submissions more compelling. Their advice will not only give you the best chance of success, but it could help you make the submission process run much more smoothly within your organisation. They’ll also explain how the strengths and skills you unearth within your directory submissions could set you up for award wins to raise the profile of your firm and its lawyers even further.

Crystal Lo, Senior Business Development Manager, Strategic Projects, Herbert Smith Freehills

Jacob Aitken, Director, Kidd Aitken

Kate Ledigo, Managing Consultant, Kidd Aitken

15.15

Case Study: How to use a CRM system to measure success in law firm BDMC activities

Cleary Gottlieb’s Andrew Gordon will share how a three-year project to change the firm’s CRM software that launched in May 2023 is transforming how success in business development, marketing and communication (BDMC) activities is measured.

Andrew Gordon, Director of Marketing & Business Development, Cleary Gottlieb Steen & Hamilton

15.45

Coffee and Tea Break

16.15

Panel Discussion: The Impact of New Ways of Working on Business Development and Internal Engagement

Hybrid working has become the norm. This places new challenges on marketing teams, both in terms of attracting and developing talent, but also when it comes to effectively working with lawyers and other business colleagues. Internal engagement has become more challenging, even as it becomes more crucial as a means of maintaining the firm’s culture. This panel will explore all of these themes.

Moderator: Tina Gandesha, Director of Business Development, Marketing & Communications, Baker McKenzie

Loreta Dimech-Mencattelli, Clients & Markets Executive, Marks & Clerk

Carly Hubbard, People and Culture Director, Harbottle & Lewis

16.45

Panel Discussion: The Client’s View
The forum will hear from a panel of GCs on what they really want from their external counsel. What do law firms do right when marketing to them? What do they do wrong? How does a new firm break through all the noise and become noticed? Just how important is ESG and D&I to them? What are the consequences of not fielding diverse teams?

Moderator: Toby Hornett, Head of Community, Crafty Counsel
Andrew Cooke, General Counsel, TravelPerk
Emilio Chiquito, Vice President – Senior Counsel, Citi
Janice D’Costa, Legal Operations Manager, EMEA Lead, Meta