This is a working agenda and subject to change.
11th October, 2022
Open Your Eyes and Ears – It’s A Different Day
09.00
Welcome and Chair’s Opening Remarks and Context Setting
Terri Pepper, Chief Executive Officer, TerraLex
09.15
Ignite Talk #1: Aligning with Your Organization’s Purpose to Create Value
The first of five Ignite Talks that will explore how our worlds – both at home and at work – have changed by the pandemic, and how this has impacted law firm marketing and business development.
Moray McLaren, Founder, Lexington Consultants
09.30
Purpose Fireside Chat
Moderator: Moray McLaren, Founder, Lexington Consultants
Jeremy Ford, Advisory Board, Fifth Day; European Head of Marketing, Skadden
Linda Kelleher, Marketing Director, RDJ
Tom Leman, Partner, Head of Retail and Consumer, Pinsent Masons
10.15
Break
10.45
Ignite Talk #2: Conquering the New Competitive Landscape
Stephen Blundell, Director, Thomson Reuters Advisory Services
11.00
Ignite Talk #3: Out of the Shadows: Strategies to Understand and Overcome Mental Health and Wellness Issues at Work
Terri Pepper, CEO, TerraLex (Certified Health Coach)
11.15
Three breakout choices to follow up on the Ignite Talks
12.45
Lunch
13.45
Ignite Talk #4: Winning the War for Talent
14.00
Ignite Talk #5: Technology and Data Literacy as a Competitive Advantage
Isabel Parker, Executive Director, Digital Legal Exchange
14.15
Two breakout choices to follow-up on the ignite talks
15.10
Coffee and Tea Break
15.40
Panel Discussion – the Directories
Directory submissions continue to be a significant drain on the dwindling resources law firm marketing departments typically have. This session will discuss practical solutions you can implement in your firm to help streamline the process internally. We’ll offer real life examples of how to get the best input from your lawyers, how to save time and effort and how to get the best results.
Moderator, David Adams, Managing Editor, Top Ranked
Daniel Kidd, Director, Kidd Aiken
16.15
Panel Discussion – the Client’s View
This panel will explore the Ignite themes from the perspective of GCs. How are they helping to create a sense of purpose within their businesses? How does this impact their relationships with outside counsel? How are they using technology and data to further their goals? How are they engaging with their advisers to promote wellbeing in the workplace?
Moderator, John Malpas, Editor, Global Legal Post
Martin Weber, Chair of the Board of Directors, Robeco Switzerland
Kate Anthony Wilkinson, Group General Counsel and Company Secretary, Mulberry
17.00
Workshop – What Does it All Mean?
This final session will draw on feedback from the Ignite Talk small group discussions to offer a blueprint for future success that energises delegates, offering them new ideas and perspectives, and a competitive edge.
Moderator: Paul Osgood, Global Head of Internal Communications, Clifford Chance
Barbara Olivieri, Head of Marketing and Business Development, Gianni & Origoni
Alessandra Almeida Jones, Director of Global Marketing and Stakeholder Engagement, Baker McKenzie
17.30
Conference Summary followed by Networking Reception
Terri Pepper, CEO, TerraLex
