This is a working agenda and subject to change.
11th October, 2022
Open Your Eyes and Ears – It’s A Different Day
Ignite Talk #1: Aligning with Your Organization’s Purpose to Create Value
The first of five Ignite Talks that will explore how our worlds – both at home and at work – have changed by the pandemic, and how this has impacted law firm marketing and business development.
Moray McLaren, Founder, Lexington Consultants
Three breakout choices to follow up on the Ignite Talks
Ignite Talk #4: Winning the War for Talent
Two breakout choices to follow-up on the ignite talks
Coffee and Tea Break
Panel Discussion – the Directories
Directory submissions continue to be a significant drain on the dwindling resources law firm marketing departments typically have. This session will discuss practical solutions you can implement in your firm to help streamline the process internally. We’ll offer real life examples of how to get the best input from your lawyers, how to save time and effort and how to get the best results.
Moderator, David Adams, Managing Editor, Top Ranked
Daniel Kidd, Director, Kidd Aiken
Panel Discussion – the Client’s View
This panel will explore the Ignite themes from the perspective of GCs. How are they helping to create a sense of purpose within their businesses? How does this impact their relationships with outside counsel? How are they using technology and data to further their goals? How are they engaging with their advisers to promote wellbeing in the workplace?
Moderator, John Malpas, Editor, Global Legal Post
Martin Weber, Chair of the Board of Directors, Robeco Switzerland
Kate Anthony Wilkinson, Group General Counsel and Company Secretary, Mulberry
Workshop – What Does it All Mean?
This final session will draw on feedback from the Ignite Talk small group discussions to offer a blueprint for future success that energises delegates, offering them new ideas and perspectives, and a competitive edge.
Moderator: Paul Osgood, Global Head of Internal Communications, Clifford Chance
Barbara Olivieri, Head of Marketing and Business Development, Gianni & Origoni
Alessandra Almeida Jones, Director of Global Marketing and Stakeholder Engagement, Baker McKenzie