This is a working agenda and subject to change.
11th October, 2022
Open Your Eyes and Ears – It’s A Different Day
Ignite Talk #1: Aligning with Your Organization’s Purpose to Create Value
The first of five Ignite Talks will explore how our worlds – both at home and at work – have been changed by the pandemic, and how this has impacted law firm marketing and business development.
Moray McLaren, Founder, Lexington Consultants
Purpose Fireside Chat
This panel will set the scene for today’s summit by exploring the extraordinary benefits that can be gained when businesses seek to have a purpose that goes beyond merely generating profits.
Moderator: Moray McLaren, Founder, Lexington Consultants
Linda Kelleher, Marketing Director, RDJ
Tom Leman, Partner, Head of Retail and Consumer, Pinsent Masons
Lisa Ardley-Price, Managing Legal Counsel, Transaction Banking, NatWest
Ignite Talk #2: Conquering the New Competitive Landscape
The second Ignite Talk will analyse how the legal services market is evolving, arming delegates with the information they need to target new opportunities and meet emerging competitive threats.
Stephen Blundell, Director, Thomson Reuters Advisory Services
Revenue Operations – a joined up approach
Why are so many law firms struggling to capitalise on the increased demand for legal service? The answer is SILOES. And the solution is Revenue Operations.
Join us to learn how Revenue Operations is helping firms rise to the challenge facing firms today to move past siloed practice areas and misaligned firm cultures to deliver a cohesive client experience. Learn how to break down relationship siloes by aligning Business Development, Marketing, Lawyers, Client Teams, and Customer Success into #OneFirm.
Ignite Talk #3: Out of the Shadows: Strategies to Understand and Overcome Mental Health and Wellness Issues at Work
Mental health issues are especially prevalent following the long pandemic and are impacting workplaces in many ways, including culture, work interruption, revenue and alignment with core values particularly relating to ESG’s focus on employee well-being. This Ignite Talk explains these impacts and provides specific strategies at the firm, department, and individual level for addressing mental health issues in the workplace.
Terri Pepper, CEO, TerraLex (Certified Health Coach)
Ignite Talk #4: Winning the War for Talent
Running alongside the headline-grabbing associate salary wars on both sides of the Atlantic is a less-publicised battle to secure and retain top legal marketing talent. The fourth Ignite Talk will examine how this challenge can be met.
Ashley McPartlin, Head of Inclusion and Diversity, Brodies
Business Development: How Firms are Growing their Practices with Technology Tools
The global pandemic, political unrest, and economic instability joined forces to create a law firm business environment that was unprecedented and unpredictable. Firms have turned to tech solutions like videoconferencing to connect with clients and prospects. But what other ways are firms growing their practices leveraging technology? This session will discuss the new environment and how firms are using tech they already own or are investing in, to achieve high growth
Panel Discussion – the Directories
Directory submissions continue to be a significant drain on the dwindling resources law firm marketing departments typically have. This session will discuss practical solutions you can implement in your firm to help streamline the process internally. We’ll offer real life examples of how to get the best input from your lawyers, how to save time and effort and how to get the best results.
Moderator, David Adams, Managing Editor, Top Ranked
Jacob Aitken, Director, Kidd Aitken
Crystal Lo, Senior Business Development Manager, Strategic Projects, Herbert Smith Freehills
Magdalena Engel, Chief Communications and Marketing Manager, Carey
Ignite Talk #5: Technology and Data Literacy as a Competitive Advantage
Digitalisation is impacting the legal market in myriad ways, and the Covid-19 pandemic has accelerated this process. The final Ignite Talk will explore how marketing and business development teams can leverage this disruptive force to their and their firms’ advantage.
Isabel Parker, Executive Director, Digital Legal Exchange
Panel Discussion – the Client’s View
This panel will explore the Ignite themes from the perspective of GCs. How are they helping to create a sense of purpose within their businesses? How does this impact their relationships with outside counsel? How are they using technology and data to further their goals? How are they engaging with their advisers to promote wellbeing in the workplace?
Moderator, John Malpas, Editor, Global Legal Post
Ava Farshidi, Director – Legal, Marc Jacobs
Martin Weber, Chair of the Board of Directors, Robeco Switzerland
Kate Anthony Wilkinson, Group General Counsel and Company Secretary, Mulberry
Coffee and Tea Break
Ignite Talk Breakout Sessions
Workshop – What Does it All Mean?
This final session will draw on feedback from the Ignite Talk small group discussions to offer a blueprint for future success that energises delegates, offering them new ideas and perspectives, and a competitive edge.
Moderator: Paul Osgood, Global Head of Internal Communications, Clifford Chance
Alessandra Almeida Jones, Director of Global Marketing and Stakeholder Engagement, Baker McKenzie