Agenda 2022

This is a working agenda and subject to change.

11th October, 2022

Open Your Eyes and Ears – It’s A Different Day


Welcome and Chair’s Opening Remarks and Context Setting

Terri Pepper, Chief Executive Officer, TerraLex


Ignite Talk #1: Aligning with Your Organization’s Purpose to Create Value

The first of five Ignite Talks will explore how our worlds – both at home and at work – have been changed by the pandemic, and how this has impacted law firm marketing and business development.

Moray McLaren, Founder, Lexington Consultants


Purpose Fireside Chat

This panel will set the scene for today’s summit by exploring the extraordinary benefits that can be gained when businesses seek to have a purpose that goes beyond merely generating profits. 

Moderator: Moray McLaren, Founder, Lexington Consultants

Linda Kelleher, Marketing Director, RDJ

Tom Leman, Partner, Head of Retail and Consumer, Pinsent Masons 

Lisa Ardley-Price, Managing Legal Counsel, Transaction Banking, NatWest 




Ignite Talk #2: Conquering the New Competitive Landscape

The second Ignite Talk will analyse how the legal services market is evolving, arming delegates with the information they need to target new opportunities and meet emerging competitive threats. 

Stephen Blundell, Director, Thomson Reuters Advisory Services  


Revenue Operations – a joined up approach

Why are so many law firms struggling to capitalise on the increased demand for legal service? The answer is SILOES. And the solution is Revenue Operations.

Join us to learn how Revenue Operations is helping firms rise to the challenge facing firms today to move past siloed practice areas and misaligned firm cultures to deliver a cohesive client experience. Learn how to break down relationship siloes by aligning Business Development, Marketing, Lawyers, Client Teams, and Customer Success into #OneFirm.


Ignite Talk #3: Out of the Shadows: Strategies to Understand and Overcome Mental Health and Wellness Issues at Work

Mental health issues are especially prevalent following the long pandemic and are impacting workplaces in many ways, including culture, work interruption, revenue and alignment with core values particularly relating to ESG’s focus on employee well-being.  This Ignite Talk explains these impacts and provides specific strategies at the firm, department, and individual level for addressing mental health issues in the workplace. 

Terri Pepper, CEO, TerraLex (Certified Health Coach)


Ignite Talk #4: Winning the War for Talent

Running alongside the headline-grabbing associate salary wars on both sides of the Atlantic is a less-publicised battle to secure and retain top legal marketing talent. The fourth Ignite Talk will examine how this challenge can be met. 

Ashley McPartlin, Head of Inclusion and Diversity, Brodies


Business Development: How Firms are Growing their Practices with Technology Tools 

The global pandemic, political unrest, and economic instability joined forces to create a law firm business environment that was unprecedented and unpredictable. Firms have turned to tech solutions like videoconferencing to connect with clients and prospects. But what other ways are firms growing their practices leveraging technology? This session will discuss the new environment and how firms are using tech they already own or are investing in, to achieve high growth




Panel Discussion ­– the Directories

Directory submissions continue to be a significant drain on the dwindling resources law firm marketing departments typically have. This session will discuss practical solutions you can implement in your firm to help streamline the process internally.  We’ll offer real life examples of how to get the best input from your lawyers, how to save time and effort and how to get the best results.

Moderator, David Adams, Managing Editor, Top Ranked

Jacob Aitken, Director, Kidd Aitken 

Crystal Lo, Senior Business Development Manager, Strategic Projects, Herbert Smith Freehills

Magdalena Engel, Chief Communications and Marketing Manager, Carey 


Ignite Talk #5: Technology and Data Literacy as a Competitive Advantage

Digitalisation is impacting the legal market in myriad ways, and the Covid-19 pandemic has accelerated this process. The final Ignite Talk will explore how marketing and business development teams can leverage this disruptive force to their and their firms’ advantage. 

Isabel Parker, Executive Director, Digital Legal Exchange


Panel Discussion – the Client’s View

This panel will explore the Ignite themes from the perspective of GCs. How are they helping to create a sense of purpose within their businesses? How does this impact their relationships with outside counsel? How are they using technology and data to further their goals? How are they engaging with their advisers to promote wellbeing in the workplace?

Moderator, John Malpas, Editor, Global Legal Post

Ava Farshidi, Director – Legal, Marc Jacobs 

Martin Weber, Chair of the Board of Directors, Robeco Switzerland 

Kate Anthony Wilkinson, Group General Counsel and Company Secretary, Mulberry


Coffee and Tea Break


Ignite Talk Breakout Sessions

Delegates will divide into smaller groups to explore how the Ignite Talk themes can inform their strategies.


Workshop – What Does it All Mean?

This final session will draw on feedback from the Ignite Talk small group discussions to offer a blueprint for future success that energises delegates, offering them new ideas and perspectives, and a competitive edge.

Moderator: Paul Osgood, Global Head of Internal Communications, Clifford Chance

Anna Cicchiné, Manager, Communications and Press Office, Gianni & Origoni

Alessandra Almeida Jones, Director of Global Marketing and Stakeholder Engagement, Baker McKenzie


Conference Summary followed by Networking Reception

Terri Pepper, CEO, TerraLex

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