LAW FIRM MARKETING SUMMIT 2024

In order to thrive in a disrupted and highly competitive business environment, law firm marketing leaders and their teams must be trusted to deliver on their strategy, understand and influence partners and other stakeholders, and innovate.

The 2024 Law Firm Marketing Summit will build on last year’s theme – Agility in a Disrupted World – by exploring how marketers can position themselves at the centre of their businesses, with the right skill set, tools and collective acumen to drive them forward. We will seek to identify key challenges and opportunities for marketing, business development and communications teams, providing delegates with practical advice on how to address them.

This market-leading annual conference, which sold out last year, is now in its ninth year and will take place on 15 October. It will be chaired by Alessandra Almeida Jones, Global Chief Marketing Officer, Bryan Cave Leighton Paisner.

The agenda will cover the gamut of the legal marketer’s responsibilities, namely:

• Law firm strategy
• Client Perspectives
• Content Marketing
• Digital marketing
• Crisis and reputation management
• Directory Submissions
• The practical application of legal technology
• Branding and positioning
• Measuring success
• The recruitment and retention of talent
• Effective teamworking and collaboration

For sponsorship enquiries contact mariasunderland@globalcitymedia.com