LAW FIRM MARKETING SUMMIT 

We are excited to announce that Alessandra Almeida Jones, global chief marketing officer at BCLP, will be returning as chair of this year’s Law Firm Marketing Summit, which takes place at RSA House in London on 14 October.

This year the summit will explore how senior marketing, business development and communications professionals can succeed in what The Economist has described as “The Age of chaos” by drawing on core skills and values.

It is easy to feel overwhelmed by geopolitical events that challenge the established world order and threaten economic growth and get swept up in the hype surrounding new technology like Gen AI.

Speakers from a variety of disciplines will analyse how these developments impact the world of law firms and legal marketing. Core marketing skills are certain to remain relevant, even if they need to be adapted. There will also be new opportunities and responsibilities for marketing professionals that keep a steady nerve.

Topics will include:

• Macro-economic trends impacting the legal sector
• An exploration of where true innovation is taking place within the legal sector
• Removing the hype surrounding AI marketing tech – what works and what doesn’t
• The importance of internal communications in an increasingly polarised world
• Effective collaboration with business peers
• Career development
• The future of law firm marketing

The programme will comprise a mix of keynote presentations and interviews, high-level panel discussions and practical workshops and breakout sessions. The ever-popular directories break out will return as will the client panel.

The summit’s mission is not only to inspire delegates, but also to equip them with practical advice they can implement from the moment they leave the summit.