Matthew Fuller, Head of Business Development, Americas & EMEA
White & Case
In the run up to the 2020 Law Firm Marketing Summit we caught up with Matthew Fuller, Head of Business Development (Americas & EMEA) at White & Case, to ask him some questions ahead of the day.
LFMS: Who in the legal sector outside your law firm has most inspired you?
David Morley, former Senior Partner at A&O. An inspirational leader and strategic thinker but who coupled this with a great personal touch and ability to connect with people.
LFMS: What is your favourite book, blog or podcast on business and/or marketing strategy?
Black Box Thinking by Matthew Syed
LFMS: How can marketers/business development executives convince skeptical partners of their worth?
By listening first and building up trust through doing some basics – such as being responsive and doing what you commit to do
LFMS:How has Covid-19 affecter your firm’s business development programme?
It has put a lens on the importance of personal engagement.
LFMS: What advice do you give young BD executives starting out on their career?
- Listen.
- Don’t be afraid to ask questions.
- Seek out role models and ask yourself what makes them successful.
Matthew Fuller will be a panellist for the discussion: Ensuring a place at the table: Influencing skills for business professionals at the 2020 Law Firm Marketing Summit. Find the agenda here.
