60 Second Interview: Matthew Fuller

Matthew Fuller, Head of Business Development, Americas & EMEA

White & Case

In the run up to the 2020 Law Firm Marketing Summit we caught up with Matthew Fuller, Head of Business Development (Americas & EMEA) at White & Case, to ask him some questions ahead of the day.

LFMS: Who in the legal sector outside your law firm has most inspired you?

David Morley, former Senior Partner at A&O. An inspirational leader and strategic thinker but who coupled this with a great personal touch and ability to connect with people.


LFMS: What is your favourite book, blog or podcast on business and/or marketing strategy?

Black Box Thinking by Matthew Syed


LFMS: How can marketers/business development executives convince skeptical partners of their worth?

By listening first and building up trust through doing some basics – such as being responsive and doing what you commit to do


LFMS:How has Covid-19 affecter your firm’s business development programme?

It has put a lens on the importance of personal engagement.


LFMS: What advice do you give young BD executives starting out on their career?

  1. Listen.
  2. Don’t be afraid to ask questions.
  3. Seek out role models and ask yourself what makes them successful.

Matthew Fuller will be a panellist for the discussion: Ensuring a place at the table: Influencing skills for business professionals at the 2020 Law Firm Marketing Summit. Find the agenda here.

back to top