This is a working agenda and subject to change.
5th November, 2019
08.30
Registration & refreshments
09.00
Welcome to delegates
Conference chair: Terri Pepper Gavulic, Chief Business Officer, TerraLex
09.10
Keynote: Nurturing growth and innovation: lessons from an international law firm
- Discover how to facilitate a collaborative culture that supports and promotes innovation
- Social responsibility: how can law firms shape the future of law?
09.40
Engaging lawyers with a goal-focussed approach
- Investment hours & the lawyer: bridging the gap between partner expectations and true understanding
- How to shape your lawyers into marketing and business development assets with individualised plans
10.15
Driving cultural change to ensure technology adoption
- Listening to the clients, educating the partners
- Integrating technology for more effective results
Panellists to include:
10.50
Refreshments
11.30 -12.05
Break outs
Ask the Editors: Lessons from the directories
Making it or faking it: How to develop an effective sector strategy
- What are the differences between identifying sector as a label and sector as a strategy?
- How to drive performance on each of the critical elements of a sector strategy to see real results
12.05-12.30
Tech in Action
Building an inclusive client experience programme
- Approaches to client experience measurement
- Extracting key client journey milestones
- KPIs: what to measure and what to do with the results
Leveraging your network for business development
- How to connect with senior decision makers you don’t know
- The importance of a warm introduction and how to get it quickly
- Successful approaches to relationship mapping and management
12.30-13.00
Break outs
Twitter, podcasts and the minefield that is social media
- Connecting and engaging: why it’s essential to #jointheconversation
- How to navigate social media whilst protecting your reputation as a lawyer
Building referral and partner relationships for the future
- Why law firms should be treating intermediary law firms like key clients
- Data, culture and partners: how Wolf Theiss implemented a comprehensive strategy to drive inter-law firm referrals
13.00
Lunch
14.15
Trust and reputation: 21st century thinking for an 18th century profession
- Why trust should be considered as an outcome rather than a message
- How can we develop new models for engagement that are based on “new” organising principles of activism, accountability, participation and dissent
14.45
Crisis Management 101
- Hope for the best, prepare for the worst: how law firms can protect themselves against future crises
15.15
Refreshments
15.45
Thought leadership: putting your law firm on the map
- How to elevate your content marketing in to a comprehensive thought leadership strategy
- Ensuring your lawyers are recognised as thought leaders to drive connections
Panellists to include:
16.20
Getting the message: GC focussed-content that resonates
- The evolution of the law firm-client relationship: what are clients really looking for?
- Breaking through noise: which marketing efforts have the most impact?
- How can you ensure your thought-leadership strategy resonates with your clients?
- What are the impacts of diversity, inclusion and pro-bono efforts?
Panellists will include:
17.00
Closing remarks