2019 Agenda

This is a working agenda and subject to change.

5th November, 2019

08.30

Registration & refreshments

09.00

Welcome to delegates

Conference chair: Terri Pepper Gavulic, Chief Business Officer, TerraLex

09.10

Keynote: Nurturing growth and innovation: lessons from an international law firm

  • Discover how to facilitate a collaborative culture that supports and promotes innovation
  • Social responsibility: how can law firms shape the future of law?

Meg Sullivan

Chief Business Development & Marketing Officer, Paul Hastings LLP
09.40

Engaging lawyers with a goal-focussed approach

  • Investment hours & the lawyer: bridging the gap between partner expectations and true understanding
  • How to shape your lawyers into marketing and business development assets with individualised plans

Barbara Koenen

Global Head BD & Marketing, Ince
10.15

Driving cultural change to ensure technology adoption

  • Listening to the clients, educating the partners
  • Integrating technology for more effective results

Panellists to include:

Harry Pfeffer

International Business Development Manager, LexisNexis InterAction

Julien Desmottes

Global Director, Integration Services, Dentons

Jacqui Weston

Marketing Director, HGF

Jacob Brønnum-Schou

IT Manager, Kromann Reumert
10.50

Refreshments

11.30 -12.05

Break outs

Ask the Editors: Lessons from the directories

David Adams

Director, Legal Media Monitor

Ella Marshall

Editor, Legal 500

Rick Jakubowski

Global Editor, Chambers and Partners

Arjun Sajip

Managing Editor, Leaders League

Making it or faking it: How to develop an effective sector strategy

  • What are the differences between identifying sector as a label and sector as a strategy?
  • How to drive performance on each of the critical elements of a sector strategy to see real results

Genna Stainforth

Relationship Manager, Acritas
12.05-12.30

Tech in Action

Session to be led by a partner of Law Firm Marketing Summit

Session to be led by a partner of Law Firm Marketing Summit

12.30-13.00

Break outs

Twitter, podcasts and the minefield that is social media

  • Connecting and engaging: why it’s essential to #jointheconversation
  • How to navigate social media whilst protecting your reputation as a lawyer

Susan Freeman

Partner, Mischcon de Reya, and host of the PropertyShe podcast

Building referral and partner relationships for the future

  • Why law firms should be treating intermediary law firms like key clients
  • Data, culture and partners: how Wolf Theiss implemented a comprehensive strategy to drive inter-law firm referrals

Tsvetana Grakova

Business Development & Client Relationship Manager, Wolf Theiss
13.00

Lunch

14.15

Trust and reputation: 21st century thinking for an 18th century profession

  • Why trust should be considered as an outcome rather than a message
  • How can we develop new models for engagement that are based on “new” organising principles of activism, accountability, participation and dissent

Robert Phillips

Co-founder, Jericho Chambers
14.40

Crisis Management 101

  • Hope for the best, prepare for the worst: how law firms can protect themselves against future crises

Astrid Altmann-Forbes

Head of Strategy, Business Development & Marketing, Linklaters
15.10

Refreshments

15.40

Thought leadership: putting your law firm on the map

  • How to elevate your content marketing in to a comprehensive thought leadership strategy
  • Ensuring your lawyers are recognised as thought leaders to drive connections

Panellists to include:

Alex Morrall

Product & Innovation Director, Lexology

Jordi Fernandez

Head of Communications, Cuatrecasas
16.15

Getting the message: GC focussed-content that resonates

  • The evolution of the law firm-client relationship: what are clients really looking for?
  • Breaking through noise: which marketing efforts have the most impact?
  • How can you ensure your thought-leadership strategy resonates with your clients?
  • What are the impacts of diversity, inclusion and pro-bono efforts?

Panellists will include:

Dr Catherine McGregor

CEO, Catherine McGregor Research

Kenny Robertson

Head of Outsourcing, Technology and IP Legal Tech Team, RBS

Ruth Murphy

Legal Director, In Life and Product, BT

Rob Booth

General Counsel & Company Secretary, The Crown Estates
16.55

Closing remarks

Terri Gavulic

Chief Business Officer, TerraLex
17.05

Drinks

17.45

Close

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