09.35 Demonstrating the value of marketing to law firm profitability
10.05 Case study: Contributing to the bottom line
10.25 How software can improve pitch generations
11.00 Working with the directories
11.50 The marketing campaign balancing act
13.30 Why top law firms are investing in building stronger relationships with their alumni
13.35 Influencing: the art of smart content
14.10 Creating your social media voice
14.25 Change management: creating a marketing culture within your firm
15.35 Tech Talk: Using technology to enhance the client experience
16.10 Understanding the client perspective
16.45 What will you do differently tomorrow?
