The Law Firm Marketing Summit now enters its sixth year with an expanded international footprint thanks to its status as a virtual event.
Having successfully pivoted to holding an online conference last October, the forum returns on 5th October 2021 in the same format, but on an enhanced virtual platform, ready to unite like-minded colleagues from across the world to explore the biggest challenges facing law firms in an increasingly complex and competitive business environment.
The forum will bring together managing partners, senior business development and marketing professionals, general counsel and world-class advisers to debate how law firms can best position themselves to thrive in the post-pandemic era.
Its themes will be built around how Covid-19 has permanently changed the legal profession and the consequences of this for top business development and marketing professionals.
Our keynote sessions and top-level panels will analyse the latest data, examine thought provoking case studies and discuss their personal experiences, all in the aid of helping the delegation equip themselves for future success.
The over-riding theme will be one of opportunity: as business development and marketing become ever-more integral to the success of law firms, so does the potential for specialists in these fields to thrive.
Sessions will include:
Legal market trends
This session will draw on the latest research to explore the impact of Covid-19 on the legal profession. It is a given that the pandemic has accelerated trends that had already taken root in the legal market around digitalisation, but to what extent? And who the likely winners and losers.
Online marketing
Online marketing is nothing new but with the global pandemic forcing our hands, law firms have become more creative and innovative in their online strategies. In this interactive session, a case study looking at what a leading law firm has done in conjunction with a global technology supplier will give the chance to learn from real life implementation.
Business development
Managing partners and BD directors discuss practical strategies to dive your business forward. By looking at what has worked and what hasn’t over the last year, you can implement new and innovative business development strategies to help drive your business forward. How does technology help? How can BD affect change within law firms?
The clients speak
Back by popular demand, a panel of general counsel will discuss how and why their needs have changed during the pandemic. What marketing activities are getting their attention? What role is diversity playing in the new paradigm?
Delegate tickets to the Law Firm Marketing Summit provide you with full access to all sessions live and on demand.
For more information on discounted rates for academics, NGOs, group bookings, please contact Martin Dewhirst on martin@no-4.co.uk. Fees exclude VAT.
PARTNER WITH US IN 2021
This summit provides an unparalleled opportunity to promote your product and services to a select gathering of senior law firm personnel with direct responsibility for marketing investment in a virtual event environment.
Chief Marketing Officers, Marketing Directors, Heads of Marketing, Business Development Directors and Marketing Partners with responsibility for building new business for their practice.
Sponsors of the Law Firm Marketing Summit will benefit from tailor-made partnership packages, combining webinar presentations, hosting roundtable discussions and the opportunity to participate in one to one meetings . As a sponsor, you will be one of a very select number of suppliers to the legal sector with a significant presence at the event.
The new virtual event setting for 2021 provides the exciting opportunity to expand the potential delegate base and reach a much wider audience of law firm business development and marketing professionals who would possibly not have travelled to the London event in past years.
Mary Heaney:
maryheaney@globallegalpost.com
Maria Sunderland:
+44 (0) 7714 099 436
mariasunderland@globallegalpost.com
Jasminder Soor:
jasmindersoor@globallegalpost.com