LAW FIRM MARKETING SUMMIT 

Islands of Certainty - Building on Core Skills in a Sea of Change

Now in its tenth year and a well-established fixture on the Marketing & BD calendar, this year the summit will explore how senior marketing, business development and communication professionals are key to success in what The Economist has described as “The Age of chaos” by drawing on their core skills and values.

With geopolitical events changing faster than the speed of light, it is hard to keep up and it is easy to feel overwhelmed by the constant challenge to the established world order and threat to economic growth while getting swept up in the hype surrounding new technology like Gen AI. We know that strong marketing teams can help navigate their firms and lawyers and bring focus.

Our aim has always been to further equip our delegates with practical insight. Our expert speakers will analyse how these developments impact the world of law and legal marketing and what the future MBD team might look like. Core skills such as effective communication, a deep understanding of what commerciality entails and the ability to be nimble and adapt strategies to match a changing environment, are certain to remain relevant, even if they need to be adapted. There will also be new opportunities and responsibilities for marketing professionals who keep a steady nerve.

We are excited that Alessandra Almeida Jones, global chief marketing officer at BCLP, will return as chair of this year’s Law Firm Marketing Summit, which takes place at RSA House in London on 14 October, and expertly guide us through an exciting list of topics:

• Setting the scene: macro-economic trends impacting the legal sector
• An exploration of where true innovation is taking place within the legal sector
• AI marketing tech: let’s get practical: how can AI help marketing teams work more effectively
• The importance of internal communications in an increasingly polarised world
• Establishing effective departmental collaboration business peers
• Career development
• The future of law firm marketing

The programme will comprise a mix of keynote presentations and interviews, high-level panel discussions and practical workshops and breakout sessions. The ever-popular directories break out will return as will the client panel.

The summit’s mission is not only to inspire delegates, but also to equip them with practical advice they can implement from the moment they leave the summit. With an ever-growing international presence, this is also an excellent platform to make new connections and learn from other jurisdictions through plenty of networking time.