Mr. Severson is responsible for the strategic direction and execution of the Firm’s business development and marketing initiatives, and collaborates with the Firm’s lawyers and professional staff to maintain a client focus, increase marketplace awareness and facilitate cross-office and cross-practice collaboration. He sets direction for practice group- and industry-driven strategies, public relations, client interviews, brand management, advertising, competitive intelligence and market research. He is a nationally-recognized presenter and leader in the legal marketing and business development community.
Prior to joining Baker Donelson, he held similar roles as Director of Business Development and Marketing at Faegre & Benson LLP and Director of Business Development at Dorsey & Whitney. Mr. Severson also spent more than six years with the Thomson Corporation (now Thomson Reuters) serving in various sales capacities, focusing on ensuring that firms’ business development and marketing efforts were aligned with their clients’ interests.
In addition to his professional responsibilities, Mr. Severson is involved in numerous community activities and volunteers with Habitat for Humanity and Goodwill Easter Seals. Prior to moving to Nashville, he dedicated time to Minnesota’s Twin Cities RISE! and Twin Cities Diversity in Practice.